PaySath.ai
Founding member program · 20 seats · opened June 2026

Get paid on time.Without chasing.

PaySath.ai sends automated, polite follow-ups on WhatsApp and email — each with a UPI payment link — and keeps at it until the money is in your bank.

5-minute setupPayments go to your accountCancel anytimeWhatsApp, email & AI voice calls
Receivables · this month
Outstanding₹4,72,000
Overdue₹1,18,000
Collected this month₹2,35,000
WhatsApp · Anita, Meraki InteriorsSample data
Namaste Anita ji! Gentle reminder — invoice INV-2041 for ₹59,000 was due Friday. You can pay in one tap:Pay ₹59,000 via UPI →
10:02 am ✓✓
Done, paid just now 👍
10:14 am
₹59,000 received
Invoice closed · reminders stopped
Built for agencies, consultants & distributorsReminders in English, Hindi & HinglishWorks with Tally exports
The problem

Your work is done. Your money is not.

Indian SMBs deliver on time and then wait months to get paid — while doing the chasing themselves.

60–120 days

Real payment cycles

Invoices written on 30-day terms routinely settle two to four months later.

45 days

The line the law draws

Past the MSMED time limit (up to 45 days), buyers can't deduct dues to micro & small enterprises until actually paid — yet real cycles run two to four times that.

100%

Of that stress is avoidable

Follow-ups are a process problem, not a relationship problem. Processes can be automated.

A small business team at work in their office
INV-2019 · Brightline Retail
62 days overdue

You don’t chase because you forgot. You don’t chase because it’s awkward — the client who owes you money is also the client who refers you the next project. So the invoice quietly ages, your working capital thins, and the follow-up becomes one more thing you carry. It shouldn’t be your job to remind people to pay for work they already approved.

How it works

From invoice to money in the bank

Six steps, five of which happen without you.

  1. 1

    Add or import an invoice

    Create one in seconds, or bring in what you already sent.

  2. 2

    Automatic polite follow-ups

    Well-timed WhatsApp and email reminders, in your tone.

  3. 3

    Still silent? PaySath.ai calls

    An automatic AI voice call in natural Hindi or English that understands the reply and logs it.

  4. 4

    Customer taps the UPI link

    Every message carries a one-tap payment link.

  5. 5

    Payment auto-matched

    UPI-link payments close the invoice and stop reminders instantly; bank transfers take one tap to confirm.

  6. 6

    You see everything

    Outstanding, overdue and collected — live, on one screen.

A customer paying an Indian shop owner by scanning a UPI QR code
Pay ₹12,400 via UPI →

Your customers already pay everyone else this way. Every reminder carries a one-tap UPI link that opens in the app they already trust — no login, no new website, no friction. The easier paying is, the sooner it happens.

Product

Built for how Indian business actually runs

Polite by default, firm when needed, and always under your control.

AI-drafted messages

Your tone, on autopilot

Reminders are drafted for you in English, Hindi or Hinglish, and escalate gradually — from a friendly heads-up to a firm nudge — without ever getting rude.

  • Sounds like you, not like a collections agency
  • Escalation that stays respectful at every step
  • Edit any message before it goes out
Tone progressionSample data
3 days before due
Hi Rahul ji! Heads-up — INV-2041 (₹59,000) is due this Friday. UPI link inside, whenever convenient 🙏
On due date
Gentle reminder: INV-2041 (₹59,000) is due today. One tap to pay — link attached.
7 days overdue
Namaste Rahul ji — INV-2041 is now a week past due. We’d appreciate payment this week. Anything blocking it? Happy to help.
VIP protection

Nothing reaches a big client without your OK

Mark a client as VIP and nothing goes out without your one-tap approval. Messages go out under your business name, in your words — the relationship stays yours.

  • Approval-required mode for sensitive accounts
  • Sent under your business name, in your voice
  • Pause any client, any invoice, any time
Approval needed · VIP clientSample data
To: Sunita Rao · Brightline Retail

Hi Sunita ji, a gentle reminder that INV-2019 (₹1,20,000) crossed its due date on Monday. UPI link attached — thank you!

Approve & sendDismiss
Auto-reconciliation

Payments match themselves

UPI payments made through your links reconcile automatically — the invoice closes and reminders stop the same minute. When a customer shares a UTR or you record a bank transfer, the likely invoice is suggested for one-tap confirmation.

  • UPI link payments auto-match, zero effort
  • NEFT / UTR claims flagged for one-tap confirm
  • No more spreadsheet detective work
Payments · todaySample data
UPI · ₹42,000
Matched to INV-2038 · Meera Traders
✓ Auto-matched
NEFT · ₹88,500
UTR N19824… shared by customer · 1 likely match
Confirm?
Section 43B(h) · MSMED Act

The 45-day law is on your side

From AY 2024-25, buyers can't deduct amounts owed to registered micro and small enterprises until they actually pay, once the MSMED time limit (up to 45 days with written terms) is crossed — and the MSMED Act entitles those suppliers to compound interest, with monthly rests, at 3× the RBI bank rate. Your reminders can cite this — politely.

  • One-line legal citation, added only when you choose
  • Firm on facts, soft on tone — the relationship survives
  • Free guide on the blog explains the rule in plain words
What the law says
45 days
Max agreed payment window for micro & small suppliers under Section 15, MSMED Act — 15 days if nothing is in writing
3× RBI bank rate
Compound interest (monthly rests) owed to micro & small suppliers on delays, under the MSMED Act
Tax deduction at risk
Buyers can’t deduct unpaid micro & small enterprise dues in the year they delay — only when actually paid
AI voice calls

The reminder that speaks

When WhatsApp goes unanswered, PaySath.ai picks up the phone for you — a natural AI voice that talks to your customer the way you would, then reports back.

  • Speaks natural Hindi, English and Hinglish — polite and human, never a robocall script
  • Understands “agle mangalvar tak kar dunga”, logs a promise-to-pay and reschedules follow-ups around it
  • You get a call summary and the recording — every conversation stays on the record
Included for founding members — reserve a seat →
A businesswoman taking a phone call at her desk
PaySath.ai assistant
Calling Sharma Traders · 00:47
Preview · sample
“Payment Tuesday tak ho jayega”
✓ Promise logged: Tue, 14 Jul
PaySath.aiSample data
Collected this month
₹2,35,000
VIP approval · Brightline Retail

Gentle reminder for INV-2019 (₹1,20,000), due Monday…

ApproveHold
₹88,500 received from Meera Traders 🎉
INV-2038 closed · reminders stopped · sample
On App Store & Google Play

Run it from your pocket

The desk can wait. Approve reminders from the shop floor, the site visit or the school pickup line — and feel the ping when money lands.

  • Approve VIP reminders in one tap, wherever you are
  • See money land live — a push the moment a payment auto-matches
  • One tap to pause any client or invoice before a meeting
Download on theApp StoreGet it onGoogle Play

One account, everywhere — the apps stay in sync with the web dashboard.

Trust

Your money. Your data. Your control.

The commitments the product is built on — in plain words.

Payments settle directly to your account. Pay links run on your own setup — we never touch or hold your funds.Export everything, anytime. Your customers, invoices and history are yours — leave with all of it whenever you want.Per-client controls & festival-aware pauses. Silence reminders for Diwali week or for one sensitive client in a tap.Built in India for Indian business. Reminders and records that understand GST, TDS deductions and MSME payment law.
Portrait of a confident small business owner
₹0 held by us — ever
Payments settle straight to your bank
Pricing

Simple pricing, locked early

Start free. The first 20 businesses lock the founding price for life.

Free
₹0forever
  • 5 active invoices
  • One-tap manual reminders (you press send)
  • UPI payment links
  • Live receivables dashboard
Start free
20 seats
Founding member
₹499/mo · locked for life
or ₹4,790/yr (save 20%)
  • Unlimited invoices, clients & reminders
  • Automated reminder sequences
  • Auto-reconciliation
  • AI voice calls & mobile apps included
  • Direct founder support
Subscribe in-app — ₹499/mo locked for life

Cancel anytime — access runs to the end of what you’ve paid. Locks ₹499/mo for life. Why only 20? The founder onboards every founding business personally — that doesn’t scale past 20.

Growth
₹749/mo · after launch
or ₹7,190/yr
  • Everything in Founding member
  • For teams joining after launch
  • Same product, standard price

Public pricing after the founding batch.

Free gets you one-tap manual reminders on 5 invoices. The “without chasing” part — automatic follow-ups that stop the moment money lands — is ₹499/mo for founding members. Cancel anytime.

FAQ

Honest answers

The questions every owner asks before trusting software with their client relationships.

Will reminders annoy my clients?+

No — that’s the whole design. Messages are polite, well-spaced, and escalate slowly; you can preview every sequence, pause any client, and put big accounts in approval-required mode so nothing sends without your tap.

Where does the money go?+

Straight into your bank account. UPI links run on your own payment setup — PaySath.ai never touches, holds or routes your funds at any point.

Do I have to change my accounting?+

No. PaySath.ai works alongside whatever you use today — it reads Tally exports, and you can export all your data back out anytime. It replaces the chasing, not your books.

What if the client pays by NEFT bank transfer?+

Mark it in one tap — when your customer shares the UTR or you note the transfer, we suggest the matching invoice and you confirm. The moment an invoice is marked paid, every scheduled reminder for it stops.

Is this official WhatsApp?+

Yes — reminders go through the official WhatsApp Business API under your registered business name. No unofficial tools, no risk to your number.

Do I need a payment gateway?+

No. Payment links point at your existing UPI ID, so money goes straight into your own account — it never passes through us.

How do the AI voice calls work?+

When a reminder goes unanswered, PaySath.ai places a polite call in natural Hindi, English or Hinglish, understands the reply, logs any promise-to-pay, and sends you the summary with the recording. Calls run only in business hours, never on festivals, and VIP clients are never auto-called — those always wait for your approval.

Is my data safe?+

Your data is yours — your customers and invoices are never sold or shared, and you can export everything anytime. The product is built in India with Indian compliance (GST, TDS) in mind.

What happens after the 20 founding seats?+

Public pricing opens at ₹749/mo. Founding members keep ₹499/mo for life, and the ₹999 seat deposit is fully refundable if you change your mind.

Stop chasing. Start collecting.

Free to start — no card required. Add your first invoice and let PaySath.ai follow up politely until the money is in your bank.